Li Ning Company Limited, a sports brand company, engages in the research and development, design, manufacture, marketing, distribution, and retail of sporting goods in the People's Republic of China. It offers sporting goods, including professional and leisure footwear, apparel, equipment, and accessories under the LI-NING brand. The company also develops, manufactures, markets, distributes, and sells outdoor sports products under the AIGLE brand; table tennis products under the Double Happiness brand name; and badminton products under the Kason brand name. In addition, it provides brand licensing, administrative, and property management services. The company operates conventional stores, flagship stores, China LI-NING stores, factory outlets, and multi-brand stores under the LI-NING brand. The company was founded in 1990 and is headquartered in Beijing, the People's Republic of China.