Brait PLC, an investment holding company, invests in privately owned business. Its primary investment portfolio includes Virgin Active, Premier, and New Look. The company's New Look business, a value-fashion omnichannel retailer, offers dresses, going out, and footwear through online. In addition, it operates Premier, a consumer packaged goods company, manufactures flour products, maize meal, maize rice, samp, instant porridge, and maize-based and multigrain beverages; and bread products, as well as a range of muffins, cakes, buns, and snowballs in South Africa, Eswatini, Lesotho, and Mozambique. Further, the company operates health clubs under Virgin Active in South Africa, the United Kingdom, Italy, Australia, Namibia, Botswana, Thailand, and Singapore. Brait PLC was founded in 2011 and is based in Moka, Mauritius.